InfoLink

Website promotion is a serious business today with more and more businesses going online everyday you need to be confident that your website will survive.

With the huge growth of more and more websites going online more and more website promotion companies will be fighting for a share of your website promotion budget.

This is where you need to be careful when choosing a website promotion company that's right for your website. Some key issues you will need to watch out for: -

• No1: The good old email campaign advertising special submission offers.
• No2: Website promotion companies that are highly placed due to sponsored links.

You need to select a website promotion company that has a strong track record.

Are you going to trust an email that gets sent to your email box that reads: " We will submit your website to 2,500 search engines for $19.95 " or try a mass submission program that you can buy online for a small fee?

You may think that these are cost effective solutions or a "cheap" way of getting your website submitted to the search engines and gaining high search engine placement.

Well you thought wrong, because not only will you be wasting your website promotion budget in the wrong areas but you will also be failing in gaining the success that you are obviously seeking, the reason being that these systems do not work!

They are a farce!

Don't get us wrong we are not trying to be negative we are just addressing facts.

The FACT is the majority of the world's most used search engines still offer a free registration process, however simply submitting your website to these search engines does not guarantee you'll receive any new visitors, or top search engine placement.

What you need is to have your website optimized for high search engine placement and more importantly having that website positioned high to gain "Quality Traffic" through qualified search terms.

At InfoLink this is where the services of our Search Engine Optimizers (SEO) will guarantee high search engine placement of your website on all major search engines.

Website Promotion, Internet Marketing and/or Search Engine Optimization is more than inserting appropriate Meta Tags into your website, i.e. Keywords, Description and Title, it is about understanding the psyche of Internet user using keyword searches and keyword search strings.

InfoLink has been making a positive impact in driving quality traffic to clients' websites and having those websites in top position of major search engines since 1999. To also benefit from the technology we employ, contact InfoLink now for your next step towards successful internet marketing of your website, at seo@infolink.bz

It is important to remember that if potential customers or prospective clients cannot find your website in the first 10 to 20 matches of a search, using relevant keyword search terms that are applicable to your business and website, then your website is ineffective.

To rectify such a situation or to not fall into this category in the first place, what you need to do is approach a search engine optimization specialist that specialises in search engine optimization and placement. A company with a strong background and reputation for getting high search engine placement for websites and only then when your website is optimized will your website move forward with positive search engine placement.

Many major corporations spend large budgets on brand identification and brand positioning and yet when it comes to their website they will spend thousands of dollars on development of the website, updates and "fancy" graphical interfaces that are visually appealing, however they forget that the key element of marketing in the digital market place is position marketing.

Simply having a website is not enough, having a website that is optimised for search engine placement is the start, and more importantly having that website positioned to gain "Quality Traffic" and of course quality enquiries is the next step.

Quality traffic is not only about the need to gain high search engine placement but to gain high placement under relevant keywords and keyword phrases, that are true search results that pertain to your business and/or website.

Recent Internet surveys* have shown that:

• 80% of web users start each of their Internet sessions at a major search engine.
• When people search the net 95% don't go past the top ten results for any one search,
• Anyone finding your website on a search engine is someone who was specifically looking for your company, product or service, and that makes them much more likely to buy your product or service rather than if they'd clicked on a banner ad or link out of curiosity.
  The top five Search Engines of Google, Yahoo, MSN, AOL, Lycos account for more than 90% of search traffic on the net.
• Search Engine Optimization, Search Engine Placement, and Search Engine Positioning are critical to the marketing of your website AND the most cost effective investment offering the highest return when it comes to website marketing.

* Nua Internet Surveys, OneStat.com, RedSheriff, CyberAtlas, Pew Internet and American Life Project.